Warm up & re-charge. Bovril is a thick beef and yeast extract that's been warming the nation with its beefy taste since 1886. Add to a mug of hot water and enjoy as a hearty drink, spread on toast, or use it as a rich, beefy stock for your favourite British dishes. Do you know your Bovril history? In 1871, a Scot named John Lawson Johnston won a 'canned beef' contract to feed Napoleon's troops with his invention "Johnston's Fluid Beef". Renamed Bovril in 1886, the Great British drink we know and love was born. On Christmas Day in 1902, Captain Scott and Ernest Shackleton supped on a warming cup of Bovril after a chilling four-hour march across the South Pole. In 1968, the year Bovril production moved from London to Burton on Trent, Burton Football Club was saved from relegation when Stevenage Town left the Southern League! In 1994, enough Bovril drink was made to fill 90 million match day mugs!